After years of using my handwritten initials in my logo combined with a Serif and Sans serif font I have redesigned my logo and overhauled the branding to make it look more up to date.
For the initials in the new logo and the lettering I have used one font which is Hypatia Sans Pro for a more clean and modern look. The aim was to make sure the logo will work on different white or black backgrounds. The drop shadow looked dated so had to go.
After making numerous designs and spending a lot of time tweaking it I finally settled on the design you see above. I am rather pleased with the outcome, hope you like it too!